Brief: to create a cover and an overall look and feel for 'Every Grain of Rice' by Chinese food expert, Fuchsia Dunlop for Bloomsbury Publishing.

Solution: I recreated traditional Chinese patterns for the cover and 16 title pages using grains of rice to represent the idea that each tiny element (or individual) is essential for the greater good.

Natalie Bellos, Commissioning Editor at Bloomsbury says: We love Every Grain of Rice, it's still one of my favourite covers on the list.

Brief: to create a cover and an overall look and feel for 'Land of Fish and Rice', Chinese food expert, Fuchsia Dunlop's latest Chinese cookbook for Bloomsbury Publishing.

This book takes a culinary journey through the Lower Yangtze region of China. The region is very wet, with many lakes and rivers and also the sea along its east coast.

Solution: We created a watery themed design, using fish scales for the end papers and green-blue ink blots throughout. The photography, by Yuki Sugiura, is beautifully considered and very tranquil.

Background: Gabrieli are a choral and orchestral group, performing works from the renaissance to the present day. They have also just launched a group called Gabrieli Roar for singers and musicians aged 10+.

Brief: Gabrieli wanted to re-launch their website with a new logo and overall brand look, to better reflect their beautifully crafted music.

We also produced a new logo for Roar, their new young people's group.

Items to be delivered: Overall brand, Gabrieli logo, Gabrieli Roar logo, new photographic look and website.

Solution: First of all, we redrew the logo to give it a more majestic and confident look.

Then we redesigned the website to make it feel ‘classic yet modern’, elegant and very clear, with plenty of breathing space.

We worked out a structure with improved navigation and ways to draw visitors into the website content and ensuring that it was easy to make donations.

The website is very easy to update and Gabrieli can easily add new photographs to the galleries and embed videos and podcasts.

We also organised a photoshoot so that Gabrieli now have a bank of photographs that can be used throughout the website and on promotional material. The photos add to the cohesive look of the site.

Camilla King of Gabrieli says: “We chose Caroline because we wanted a more personal approach. If we’d used an agency, I think we might have struggled with some of the difficulties that we encountered along the way. As it was, we had continuity and it was always Caroline or James we were talking to. It gave us more freedom, which we really valued and it felt like a really nice collaboration.

Caroline had an immediate understanding of our organisation, our brand and of what we were looking for. She presented 3 routes (for the website), each was different but we could have used any one of them.

I would 100% recommend Caroline to anybody."

Brief: When I originally set Lovely as a Tree up, back in 2008, there was very little information to help graphic designers commission less environmentally damaging paper and print. On talking to other designers, I discovered that there was a need for an online tool to help with this.

Solution: I researched, and designed a website to enable designers to easily find environmentally friendlier papers and printers. The website also explained why it is important to specify recycled paper and use more environmentally aware printers.

The website which is now recognised as a trusted source of good, impartial information and recommended by WWF. Shown here are:

- the home page
- the paper Issues page – why we should all be buying paper from more sustainable sources.
- the Printfinder where designers can search for printers that meet a strict environmental criteria.
- thePaperfinder where designers can search for recycled and FSC certified papers by paper type, environmental criteria and by colour.

Shown below is a selection of publicity for both Lovely as a Tree and its sister organisation, Three Trees Don't Make a Forest (no longer running) which Caroline set up with Nat Hunter and Sophie Thomas. 

Background: Cardboard Citizens is a theatre company that makes transformative work effecting change in the lives of homeless and marginalised people.

Brief: We were asked to create a brochure to explain who the Cardboard Citizens are and what they do, primarily for fundraising work, but also for professionals who might be interested in volunteering.

Solution: We produced a brochure with an intriguing cover featuring a photo of a Cardboard Citizens Member acting out a role and asking 'What role will you play?' thereby inviting you to look inside and hopefully to get involved.

Cardboard Citizens currently has no formal brand identity, so we gave this brochure a very strong look using black and white imagery from their photography archive. We used bold, confident colours to contrast with this and hard-hitting typography.

How Arthur Liberty shaped British and international taste in glass and metalwork, furniture, ceramics, fashion and textiles, and brought together generations of great designers.

We wanted this book to be as elegant, glamorous and exclusive as the store, and to stand out from other books about Liberty, which frequently feature textile patterns on the cover. We put the pattern on the page edges instead!

For Frances Lincoln Publishing.

Background: The Personal Support Unit is a charity for people who cannot afford lawyers, helping them to better represent themselves in civil and family cases. They help to make a confusing and daunting court process more simple.

Brochure brief: To design a 'who we are' brochure, giving a brief overview to potential supporters and volunteers.

Solution: An A5 brochure with a very clear message.

We used a simplified sign-post style person to show how the court process can feel and how the PSU can help to guide you through the system.

We kept the existing PSU colours for continuity, but updated the overall look with a rounded and friendly typeface and very simple, clear design throughout.

Annual report 2015 brief: To carry over the design style established with the brochure, to the annual report, to start to build a strong and consistent identity.